Maintaining an active research portfolio is key to enabling Greystone to maintain a competitive advantage. Increasingly, providers and healthcare systems need to become much more consumer oriented and technology based while lowering costs. This will require a much better understanding of consumers, patients and their caregivers, particularly older consumers and those from multicultural backgrounds. Greystone’s market/scientific research focuses on developing actionable insights and digital health design knowledge with a particular focus on seniors and multicultural consumers.